Debbie Ladas (graphic designer)

Paul Smith World

OBJECTIVE

Develop a quarterly magazine to mail out and have available for sale in our stores as a beautiful collector’s item that will supplement our blog and offer a hand-crafted, more long lasting piece of Paul Smith design.

CONCEPT

Classic with a twist, pinstriped grid precision, punctuated with unexpected elements. Eclectic. A hand-luggage friendly botanicals collection, “+8” soothes the jet set as they migrate between LHR and LAX

INSPIRATION

Paul Smith collections, David Hockney, LA sunset color scheme of pinks and turquoise, pop art, Dieter Rams, Ed Ruscha.

FORMAT

Magazine with poster dust jacket and pull-out printed acetates as a visual pun to invite the readers to look into a, “Paul Smith World.”