Debbie Ladas (graphic designer)

THE CANNES FILM FESTIVAL/
CINEMA IS TRUTH, 24 FRAMES
PER SECOND

OBJECTIVE

Update the Cannes film festival’s corporate identity system. Evoking a sense of the French New Wave, with a modern twist, the new logo speaks of cut film, the process of film-making and the spirit of competition at Cannes, France.

CONCEPT

The glamor of the 1960s French Riviera is reinvented for the 50th anniversary of “À Bout De Souffle.” Strong sans serif type, a simple color palette, and black and white photography evoke a European new wave feel mixed with classical Hollywood cinema.

INSPIRATION

French new wave cinema, Vilbrequim 2011 editorial photography, Emil Ruder, François Truffaut, Henri Cartier-Bresson, Catherine Deneuve, Jean Seberg, Jean Luc Goddard.