Debbie Ladas (graphic designer)
180 DAYS: SPAGHETTI GROWS ON TREES

OBJECTIVE

A print piece to advocate for the importance of educating children about food. School was invented to arm us with tools to make us creative, to do wonderful things, to care for us. However it hasn’t evolved to deal with the escalating health catastrophes facing children today. Chefs Alice Waters and Jamie Oliver have both made this cause a driving force in their lives and this book highlights some of their key strategies in addressing this issue.

CONCEPT

Food education as a universal ideal, a manifesto for children’s health, a new food revolution gathering pace

INSPIRATION

War-time cook books, 1940s ration books and coupons, the Dig For Victory campaign, Future Farmers of America, the farm to table movement.